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Soap star helps celebrate a special fifteenth birthday in Helmsley

Luxury fashion boutique Pennita, in Helmsley, celebrated its 15th birthday with a special in store event on Saturday 7th September – with a very special celebrity guest.

Claire King, who famously played Kim Tate in Emmerdale for 10 years and is now appearing as Erica Holroyd in Coronation Street, is a regular customer at the store, and came along to meet shoppers and model some new hot styles.

Rhiannon (Model), Claire King, Pennita & Elise (Model)

As well as offering guests a glass of champagne, the event saw in store models strutting their stuff, Lucky Dip Discounts of up to 50 per cent, and a charity raffle to win two £250 vouchers to spend on outfits from Joseph Ribkoff and Frank Lyman. Over £500 has been raised, which will go to the Breast Cancer Care charity.

Pennita, which was established in 2000 by Pennita Wilshire, sells wedding and occasion wear, along with hot-off-the-catwalk day wear.

Pennita said: “It was such a fantastic event – we were truly amazed by how many people came and joined in the fun – despite it being not the best weather! We were delighted to welcome the lovely Claire King who was so approachable and almost became part of our team. She modelled in her usual glamorous style, and served customers, so it was a really lovely experience for shoppers and a great atmosphere!

“We are over the moon to be celebrating 15 years, and they haven’t always been easy years for small businesses. It definitely helps that we’re based in such a supportive town, where the businesses all work together, and we’re a proud member of Helmsley in Business. I also think our secret is the service and unique experience we offer, as so many of the independent businesses in the town do. Despite the growth in online sales, people still want that personal touch and at Pennita we go all out to make sure ladies really enjoy their visit to us. The shop is currently an explosion of colour, with lots of metallics to add some sparkle to the festive season. I spend a lot of time travelling and keeping an eye on trends to make sure we offer the very best ranges from across the world to our customers.”