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Helmsley crowned best market town high street in Britain

Thank you for all your support!

Helmsley has beaten off hundreds of high streets across the country to be named Britain’s Best Market Town! Amazing!

As a category winner of the Great British High Street Awards 2015, Helmsley will now receive a share of a total prize pot worth £80,000 – alongside expert training and tailor-made tips from Google’s training taskforce for one hundred local businesses.


Judges were impressed by the by the independent spirit of the town, the range of events held throughout year such as the popular Christmas tree festival but also the number held to counteract seasonality. They were also impressed by the wide range of interesting schemes including the new ‘motorhome parking project’ bringing a regular flow of tourists to the town to support the evening economy. Helmsley in Business has undertaken a great PR campaign including website and social media, with 4,200 twitter followers, 1,000 facebook followers and over 300 press pieces.

Thank you to all our supporters and followers and all of those people who voted for us in the awards every day. We appreciate it so much, and we couldn’t have done it without each and every one of you. You’re the best and you’re what makes our town so special.

It doesn’t stop here – we have plans in place for international marketing, new events, our member businesses are gaining accolades and awards across all sectors, we are welcoming new businesses to town, and new Helmsley fans too. There is a buzz around town! Our small businesses think big, and our community is strong and future-proof because we believe in working together.

Stay connected on social media www.facebook.com/VisitHelmsley and Twitter account @VisitHelmsley.

Helmsley’s Great British High Street

Martin Vander Weyer

Helmsley is the only market town in the North York Moors National Park. It attracts tourists and local visitors with a warm Yorkshire welcome and is a beautiful historic town. For a town with 1400 residents, we have more than 100 small businesses and a diverse cultural and leisure offering. However, in the current climate, we wanted to ensure Helmsley continued to thrive. So in 2012 Helmsley in Business was formed.

We have run successful events, had over 300 pieces of national and international PR coverage, collaborated on innovative marketing projects like our new brochure and our promotional video, and have worked with partners like the Federation of Small Businesses, the Local Enterprise Partnership and the North York Moors National Park as well as local councils, raised money for charity, formed business networks between businesses and the organisation has grown to over 50 members.

It doesn’t stop here – we have plans in place for a new website, international marketing, new events and our member businesses are gaining many accolades in awards across all sectors, we are welcoming new businesses to town, and new Helmsley fans too.

There is a buzz around town, our small businesses think big, and our community is strong and future-proof because we believe in working together. Please help Helmsley as the competition is now open for voting and get involved by interacting on social media via the hashtag #GBHighSt about Helmsley – photos, testimonials, videos and your comments are welcomed via our Facebook page and Twitter account.

  • “Helmsley is a great example of a town in control of it’s future – their innovative work and collaboration is widely admired. The organisers find time to run successful businesses as well as the tremendous community work they do. They always come up with something better than before, it’s truly amazing”
    Simon Williams
    Regional Chairman of Federation of Small Businsesses
  • “Helmsley rocks! This delightful market town has had a special place in my heart for more than 30 years and never fails to lift my spirits as a regular visitor. What’s not to love?”
    Ann, Liverpool



Learn more about Visit Helmsley’s GB High St story…



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